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How Important Is A Backlink Audit?

Until recently, backlinks were accepted as an SEO strategy that could not negatively affect the ranking of your site. It was even in the Google Webmaster Guidelines! But that was until the Penguin Update was introduced by Google and thousands of sites were penalized solely for the toxic backlinks in their profile. Needless to say, Google changed their guidelines.

Webmasters understand the importance of keeping up with the trends, especially those that affecting search optimization. If the Penguin update is anything to go by, there is a need to stay alert and quickly respond to changes that threaten to negatively affect your position on search pages. But how do you know if your site is safe? You need to conduct backlink audit. Read More...

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